Tim S. Grover is the CEO of ATTACK Athletics, Inc., founded in 1989. World-renowned for his legendary work with elite champions including Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of other NFL, MLB, NBA, and Olympic athletes. He is the preeminent authority on the science and art of mental and physical dominance and achieving excellence. He’s also the bestselling author of W1NNING & RELENTLESS.
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- Cleaners have the ability to achieve the end result over and over. Cleaners know who they are, they know the difference between criticism and feedback, they take control of their story. They know that there is always more to do.
- The Language of Winning & Motivation – ‘In the language of winning, there is no talk of motivation. “Motivation is entry-level, the temporary rush you get from eating too much frosting. Motivation is for those who haven’t decided whether to commit to their goals, or how much time, effort, and life they’re willing to invest to achieve them.”
- The Dark Side turns your anger into controlled rage. High performers know how to control and use their dark side to be in control. It’s not evit. It’s what’s unique to you.
- The vocabulary test Tim gives his — “Describe winning in one word.” Some of the answers he receives: Glorious, Euphoric, Success, Domination, Achievement. Not bad. The answers he receives from champions: Uncivilized. Hard. Nasty. Unpolished. Dirty. Rough. From Kobe? Everything.
- “WINNING isn’t heartless, but you’ll use your heart less.” Your mind must be stronger than your feelings. “Your feelings keep you in bed.”
- “You can’t buy a map to the top. If you could, everyone would be up there. They’re not. The steps to Winning are infinite, and constantly shifting.”
- “Winning requires you to learn, question what you learned, and then learn more.”
- How to push through when you feel bad? “You have to capture little wins. The joy of the wins cannot be attained if you only work when you feel like it.”
- “You have to crave the end result so bad that the work is irrelevant.”
- Do Hard Things – Doing hard things creates trust in oneself. Doing the hard work others aren’t willing to do builds confidence.
- The phrase “fake it til you make it” – “I hate that phrase. It’s so easy to do this on social media and you end up not even knowing who you are. Those people are too worried about how others perceive them.”
- His favorite Kobe story – “He’s so coachable.” He was always asking questions and listening to learn more. “And he always held himself accountable.”
- “Confidence is the ultimate drug. And winning is the dealer.”
- “The greats always bet on themselves.”
- High performers always seem to be the ones reaching out for a coach… Always trying to get better. The average performers don’t think they need a coach.
- Winning makes you different. And different scares people. Michael Jordan started lifting weights on game days and people thought he was nuts.
- Knowing what to think versus knowing how to think — You need to be able to have confidence, challenge other people’s thoughts and preconceptions. Don’t copy others. Learn and create your own point of view. Your own ideas based on what you’ve learned.
- “You can have sight (copy others), but no vision. You need to have a vision.”
- Winning is a test with no correct answers.
- “Winning is not a marathon. It’s a sprint with no finish line.”
- You don’t have the luxury of time. Most people manage time. Don’t manage time, manage focus.
- Career/Life advice: Do everything to figure out what you want to do. No job is beneath you. There is no shortcut.
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