Redefine success based on who you are and what you value with this indispensable guide from the authors of The Pursuit of Excellence and Surrender the Outcome.
People love to keep score. Managers keep score of a range of business metrics: market share, revenue, profit margin, growth rate. In our personal lives, social media has us keeping score by likes and followers.
These external scores are outcome-driven and serve as proof of our success—money, fame, material possessions, wins—but this constant chase for more validation often leaves us feeling exhausted and empty.
In The Score That Matters, Ryan Hawk and Brook Cupps show that the internal score is what matters most—it reveals whether we are living in alignment with our purpose and values. It also measures how we are leading ourselves and others, prompting us to:
Differentiate between the two scoreboards that run our life
Use our fear as fuel
Avoid the poison of comparison
Embrace the mundanity of excellence
Regulate our emotional thermostat
Create a mentality for attacking adversity
Offering both descriptive and prescriptive advice and anecdotes, The Score That Matters will help you unlock true fulfillment and happiness by discovering your purpose, identifying your values, and creating critical behaviors and living them faithfully every day in all aspects of your life.
“In a world fixated on external accomplishments, Ryan Hawk and Brook Cupps remind us that the real score that matters is the one that aligns with our purpose and values, guiding us on a path to becoming better individuals and leaders. This book is a beacon of light in a world often overshadowed by superficial accomplishments, and I’m grateful for the wisdom it imparts.”
Buzz Williams, Head Men’s Basketball Coach, Texas A&M University
“People spend far too much time obsessing about external scoreboards and not nearly enough time thinking about their internal one. Hawk and Cupps offer an important corrective, arguing the most important measure is whether or not you are living in alignment with your core values.”
Brad Stulberg, Author, Master of Change and The Practice of Groundedness
“This book will not leave you alone once you’ve finished reading it. The questions and exercises that follow each contextually anchored chapter nag at you. It will make you itch to be a better human.”
Sherri Coale, Author, Rooted to Rise, and Hall of Fame Coach, University of Oklahoma Women’s Basketball
“Brook Cupps and Ryan Hawk have united to blend their individual talents and life experiences into one spectacular book on how to live a life of impact and fulfillment. Their intimate and personal stories will push you to new levels of leadership and solidify your learnings with actionable exercises at the end of every chapter.”
Rob Kimbel, CEO, Kimbel Mechanical Systems
A SNEAK PEEK
INSIDE THE SCORE THAT MATTERS
CHAPTER 1: YOU LIE TOO MUCH
CHAPTER 2: LIFE OR AND DEATH
CHAPTER 3: FATE IS A TERRIBLE WRITER
CHAPTER 4: THE ILLUSION OF DEFEAT
CHAPTER 5: BRICK BY BRICK
CHAPTER 6: 3 AM FRIENDS
CHAPTER 7: YOUR CRITICAL BEHAVIORS
CHAPTER 8: HAWKS AND WOLVES
CHAPTER 9: EXCELLENCE IS MUNDANE
CHAPTER 10: HUMBLE AND HUNGRY
CHAPTER 11: GRATITUDE TRIUMPHS
CHAPTER 12: THE PROCESS
CHAPTER 13: YOU AREN’T AS TOUGH AS YOU COULD BE
CHAPTER 14: WE’RE ALL ROLE PLAYERS
CHAPTER 15: PUSH, PULL, OR DRAG
CHAPTER 16: OUR LEVEL
CHAPTER 17: ADVANTAGE US
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The “Pocket Guide to The Score that Matters” – book highlights for interviewers
When I was growing up, I was committed to excellence in sports. I spent much of my life on the field. But when the promise of a future in sports went away, I began to explore excellence in other areas of life.
In my first job in sales, I worked hard to get better at it. I interviewed the top performers in my division, implemented their advice, and worked to become one of the most productive sales professionals at my company. I was pursuing excellence. The result was not only high performance in my career, but a lifelong curiosity in excellence: what it is and how to cultivate it.
The Score That Matters, my latest book, is the culmination of my obsession with living in alignment with my core values. To complete it, I’ve drawn from conversations with more than 550 of the world’s most effective leaders as well as my own personal experience. You’ll find useful stories within these pages, many of which have never been shared before.
In addition to writing, I’m also the host of The Learning Leader Show, a podcast that has been listened to by millions of people in more than 150 countries. I am regularly asked to speak on leadership and personal and professional development for large company events. I am proud to speak for and consult with some of the world’s leading brands:
It is my mission to help you value and pursue excellence. Happy reading!
HI, I’M BROOK CUPPS.
Brook Cupps has been a high school basketball coach for more than 20 years, earning several Coach of the Year awards. His teams have won numerous conference, district, and regional championships, as well as Centerville High School’s first-ever basketball state championship in 2021. In addition, he has spent the last eight years coaching grassroots basketball on the AAU circuits, and helped guide the North Coast (Ohio) Blue Chips to national championships in 2014 and 2019. He publishes weekly essays on leadership and coaching on his site, Blue Collar Grit, and is the author of Surrender the Outcome.