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REDEFINE SUCCESS

UNLOCK TRUE FULFILLMENT & HAPPINESS

Redefine success based on who you are and what you value with this indispensable guide from the authors of The Pursuit of Excellence and Surrender the Outcome.

People love to keep score. Managers keep score of a range of business metrics: market share, revenue, profit margin, growth rate. In our personal lives, social media has us keeping score by likes and followers.

These external scores are outcome-driven and serve as proof of our success—money, fame, material possessions, wins—but this constant chase for more validation often leaves us feeling exhausted and empty.

YOU’LL LEARN…

In The Score That Matters, Ryan Hawk and Brook Cupps show that the internal score is what matters most—it reveals whether we are living in alignment with our purpose and values. It also measures how we are leading ourselves and others, prompting us to:

  • Differentiate between the two scoreboards that run our life
  • Use our fear as fuel
  • Avoid the poison of comparison
  • Embrace the mundanity of excellence
  • Regulate our emotional thermostat
  • Create a mentality for attacking adversity

Offering both descriptive and prescriptive advice and anecdotes, The Score That Matters will help you unlock true fulfillment and happiness by discovering your purpose, identifying your values, and creating critical behaviors and living them faithfully every day in all aspects of your life.

The Score That Matters is profoundly helpful, yet simple and accessible. And I really like the way Ryan and Brook use their different voices to make it compelling. This book is transformational.”

Patrick Lencioni, Author, The Five Dysfunctions of a Team and The Six Types of Working Genius

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THE SCORE THAT MATTERS

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PRIVATE GROUP

A live Zoom AMA (Ask Me Anything) with me and others who have ordered the book.

ORDER 100 BOOKS

Order 100 books and receive a personal Zoom meeting with you and your team.

To receive your bonuses, email your receipt to RyanHawkBook@gmail.com
Interested in purchasing in bulk or hiring Ryan or Brook to speak? Get in touch.

WHAT THEY ARE SAYING

ABOUT THE SCORE THAT MATTERS

“In a world fixated on external accomplishments, Ryan Hawk and Brook Cupps remind us that the real score that matters is the one that aligns with our purpose and values, guiding us on a path to becoming better individuals and leaders. This book is a beacon of light in a world often overshadowed by superficial accomplishments, and I’m grateful for the wisdom it imparts.”

Buzz Williams, Head Men’s Basketball Coach, Texas A&M University

“People spend far too much time obsessing about external scoreboards and not nearly enough time thinking about their internal one. Hawk and Cupps offer an important corrective, arguing the most important measure is whether or not you are living in alignment with your core values.”

Brad Stulberg, Author, Master of Change and The Practice of Groundedness

“This book will not leave you alone once you’ve finished reading it. The questions and exercises that follow each contextually anchored chapter nag at you. It will make you itch to be a better human.”

Sherri Coale, Author, Rooted to Rise, and Hall of Fame Coach, University of Oklahoma Women’s Basketball

“Brook Cupps and Ryan Hawk have united to blend their individual talents and life experiences into one spectacular book on how to live a life of impact and fulfillment. Their intimate and personal stories will push you to new levels of leadership and solidify your learnings with actionable exercises at the end of every chapter.”

Rob Kimbel, CEO, Kimbel Mechanical Systems

A SNEAK PEEK

INSIDE THE SCORE THAT MATTERS

CHAPTER 1: YOU LIE TOO MUCH

CHAPTER 2: LIFE OR AND DEATH

CHAPTER 3: FATE IS A TERRIBLE WRITER

CHAPTER 4: THE ILLUSION OF DEFEAT

CHAPTER 5: BRICK BY BRICK

CHAPTER 6: 3 AM FRIENDS

CHAPTER 7: YOUR CRITICAL BEHAVIORS

CHAPTER 8: HAWKS AND WOLVES

CHAPTER 9: EXCELLENCE IS MUNDANE

CHAPTER 10: HUMBLE AND HUNGRY

CHAPTER 11: GRATITUDE TRIUMPHS

CHAPTER 12: THE PROCESS

CHAPTER 13: YOU AREN’T AS TOUGH AS YOU COULD BE

CHAPTER 14: WE’RE ALL ROLE PLAYERS

CHAPTER 15: PUSH, PULL, OR DRAG

CHAPTER 16: OUR LEVEL

CHAPTER 17: ADVANTAGE US

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OF THE SCORE THAT MATTERS

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  • Access to a private live Zoom conversation with me…where we discuss the book and answer your questions

  • The “Pocket Guide to The Score that Matters” – book highlights for interviewers

To receive your bonuses, email your receipt to LearningLeaderBook@gmail.com

Interested in purchasing in bulk or hiring Ryan as a speaker?
Email Ryan@LearningLeader.com

HI, I’M RYAN HAWK.

When I was growing up, I was committed to excellence in sports. I spent much of my life on the field. But when the promise of a future in sports went away, I began to explore excellence in other areas of life.

In my first job in sales, I worked hard to get better at it. I interviewed the top performers in my division, implemented their advice, and worked to become one of the most productive sales professionals at my company. I was pursuing excellence. The result was not only high performance in my career, but a lifelong curiosity in excellence: what it is and how to cultivate it.

The Score That Matters, my latest book, is the culmination of my obsession with living in alignment with my core values. To complete it, I’ve drawn from conversations with more than 550 of the world’s most effective leaders as well as my own personal experience. You’ll find useful stories within these pages, many of which have never been shared before.

In addition to writing, I’m also the host of The Learning Leader Show, a podcast that has been listened to by millions of people in more than 150 countries. I am regularly asked to speak on leadership and personal and professional development for large company events. I am proud to speak for and consult with some of the world’s leading brands:

It is my mission to help you value and pursue excellence. Happy reading!

Ryan Hawk Signature

HI, I’M BROOK CUPPS.

Brook Cupps has been a high school basketball coach for more than 20 years, earning several Coach of the Year awards. His teams have won numerous conference, district, and regional championships, as well as Centerville High School’s first-ever basketball state championship in 2021. In addition, he has spent the last eight years coaching grassroots basketball on the AAU circuits, and helped guide the North Coast (Ohio) Blue Chips to national championships in 2014 and 2019. He publishes weekly essays on leadership and coaching on his site, Blue Collar Grit, and is the author of Surrender the Outcome.

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