Episode #285: Scott Gerber – Stop Networking And Start Building Relationships That Matter
Scott Gerber is CEO of The Community Company, an organization that builds and manages community-driven programs for media companies and global brands. He is the founder of YEC, an invitation-only organization for the world’s most successful young entrepreneurs. He is also the founder of Forbes Councils, a collective of invitation-only organizations for world-class executives.
Scott is the co-author of SuperConnector. He is a sought-after speaker, regularly published thought leader, and a contributor to Adweek. He has been featured numerous times on television and podcasts, and his work has been honored by NASDAQ and the White House.
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“Curiosity leads to everything. Learning is the defining quality of all of it.”
- Commonalities of sustaining excellence:
- Those who surround themselves with people smarter than them
- Self-aware — And an ability to understand others
- “We are losing connection for connectivity.”
- How to become a super-connector?
- “Curiosity leads to everything.” — Always be questioning…
- “Learning is the defining quality of all of it.”
- How to get to the core of person to better understand where they come from and their motivations…
- “The Road Less Traveled” — Constantly revise our maps of reality
- “The Big Short” – “It’s what you think you know that’s not true that gets you in trouble.”
- How to answer the “What do you do?” question —
- Scott – “Try to live life purposefully”
- His nickname — “The Pandora of Gen-Y networking”
- “Social Capital is the most important currency that we have. I’m a curator of people.”
- “There is so much power to bringing amazing people together.”
- Why it’s bad to ask, “How can I help you?”
- “Marketers fundamentally f’d up this conversation.” — “It’s become too formulaic as the next step. Instead, you should know how you can help and help. It’s a bad question because it shows your thoughtless and it’s part of a script. Don’t do that.”
- Be exceptional at making introductions — Does it provide mutual value?
- When you become proficient at it, take it a step further… Film a short video to make the intro. Get creative.
- The gray zones — Always ask “why?”
- “Real relationships take real time”
- How to create remarkable experiences:
- Get great people in the room — carefully curate the guest list
- Build trust
- Exceptional atmosphere/environment
- Be very thoughtful about every tiny detail
- The YEC summit in Eden, Utah
- Create something remarkable to ensure people and things you bring together click.
- Humanize people that run the community — Ex: The execs serve dinner to the guests, find common touch points
- “Get the intros right! Lift your guests up, brag about them in front of their peers.”
- Being a connector vs being connected — The tools
- How to build consistent referrals?
- Create events where people want to bring a guest who is not a current client but could be. The event must be exceptional. Invest heavily in this.
- Why joining The Learning Leader Circle is a good idea
- Use the “Get To Know You Document“
“Stop asking, “How can I help you?” It’s thoughtless. Put effort into helping them, and then do it.”
- Follow Scott on Twitter: @scottgerber
- Read: Super Connector
- Connect with me on LinkedIn
- Join our Facebook Group: The Learning Leader Community
- To Follow Me on Twitter: @RyanHawk12
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