Neal Foard has spent more than 20 years creating award-winning ad campaigns for clients on four continents. From the experience of thousands of presentations to clients all over the world, Neal has created The Passionate Logic Project™ to help business leaders sell their agendas more persuasively. He has been a featured speaker at TED and is recently known for his TikTok videos which have been viewed millions of times over the past few months.

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The Learning Leader Show

  • “There’s nothing wrong with us that can’t be fixed by what’s right with us.”
  • The EQ of the gym bro – When someone is new on your team, ask them to help you out. Find a way to include them. Get them an early win. Make them feel part of the team as soon as possible.
  • The element of mystery – Have an aha moment. Don’t spoil the punchline. Save the reveal for the end… Remember the Whitney Houston story?
  • Your first words of a presentation or a meeting are the most valuable real estate you have. Don’t waste them. Be thoughtful. Practice. Don’t tell them “I’m so excited to be here…” Launch with intrigue, with movement, with a story…
  • How To Use Power – “The thing that gave him more joy than anything was using power to make life more amazing for his team, make you feel like you mattered to him.” – “All business is personal. The best business is very personal.” – Rick Lenz
  • Data is a tool – Our first use of it should be to make people smile. – Your family trip to Disney World… What happened?
  • The Physics of a Bright Smile – The most important decision you can make is to be in a good mood. – Voltaire
  • What Motivates people: Lillian Moore shares a quick story that reveals what really motivates people: “A few months after my husband and I moved to a small Massachusetts town I grumbled to a resident about the poor service at the library, hoping she would repeat my complaints to the librarian. The next time I went to the library, the librarian had set aside two bestsellers for me and a new biography for my husband. What’s more, she appeared to be genuinely glad to see me. Later I reported the miraculous change to my friend. “I suppose you told her how poor we thought the service was?” I asked. “No,” she confessed. “In fact—I hope you don’t mind—I told her your husband was amazed at the way she had built up this small-town library, and that you thought she showed unusually good taste in the new books she ordered.” Source: Reader’s Digest (Similar to Neal’s coffee story. “Puuuurfect”)
  • Begin each story with a vague suggestion that there’s a lesson to be learned by the end…
  • Steve Martin – Do NOT begin a talk with, “Hey, how’s everybody doing?”
  • A leader’s job is to facilitate their people’s best work.
  • Presentations: Do not read bullet points. If you do that, you’re just passing along information. You need to attach emotion to it.
  • How to be more persuasive?
    • Be willing to listen and open to changing your mind. Send the signal to them that we can do it. We’re not there to win.
    • The power of listening is underrated. Learn what does and doesn’t matter to them.
  • “People don’t change their minds unless they want to.”
  • Apply to be part of my Leadership Circle
Resources:

More Learning:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 216: Jim Collins — How To Go From Good To Great

Episode #300: AJ & Keith Hawk – How To Instill Work Ethic & Curiosity In Your Children

Episode #303:  General Stanley McChrystal – The New Definition Of Leadership