By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune.
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Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you. On a mission to serve, he has created perennially top-selling books including Profit First, The Pumpkin Plan, Clockwork, and Fix This Next.
In Get Different, Mike reinvents the way marketing is done. In it, you will discover the most effective and radically simple marketing system in existence.
Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That’s because, to customers, better is not actually better. Different is better. And those who market differently, win.
In his new marketing book, Mike Michalowicz offers a proven, a method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that’s gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real-life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
- Does it differentiate?
- Does it attract?
- Does it direct?
Get Different is a game-changer for everyone who struggles to grow because their brand, message, product, or service doesn’t stand out and connect with customers–the long-anticipated answer to the defining business challenge of our time.
A few questions to answer…
- Why do many marketing plans seem to fail?
- Why does copying best practices of your competition almost guarantee your marketing will go unnoticed?
- What is the DAD Framework?
- How does the prospect consume marketing in millisecond increments?