Jack Butcher is the founder/creator/operator at Visualize Value. Visualize Value helps clarify and codify your value proposition. It’s clear, consistent, and compelling communication for those building a better way. Prior to that, he spent 10 years in corporate advertising in NYC. Jack is a master at clarifying and articulating the value of specialized businesses. During this conversation, Jack created a few pieces of art to illustrate our conversation. It is unlike anything we’ve ever done on this show… I highly recommend you WATCH this one.

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The Learning Leader Show

  • Excellence:
    • Humility – “People who don’t think they’re very good.”
      • The willingness to “put yourself in situations where you don’t have a clue.”
    • No Plateau – Need to put yourself in scenarios where you are inexperienced… To learn and build resilience.
  • Why Jack shoots “one take” videos and doesn’t edit –There is a focus on “getting things out there.” Ship it. Publish. Take action.
    • “The ability to publish is prioritized.”
    • You can build a bond with a teacher through their authenticity.
  • Create and share what you’re building in real time… People want to go on that journey with you (when it’s real)
  • How Jack has built such a high level of confidence in himself — Had a great mentor who was a polymath.
    • It was six months into being a designer… Jack was preparing to show some of his work. He framed it as “I’m not sure if this is any good…” His mentor told him, “Never discount what you’re doing prior to showing it to them.” Frame it right. KNOW YOUR WORK. Own the full interaction of your story. Explain how you got the answer. DO the necessary work to understand it at its fundamental level.
    • Think as if you are going to defend your work as you present it — “What would the worst critic say about this work?” How would I respond to that? Do your research and be prepared. That’s how confidence is built. Be consciously competent about your work.
  • Visualize Value — Jack is a designer by trade. He has built his skills based on his previous decade working with some of the world’s largest brands.
    • He most enjoyed the strategic component of the process — The articulation of the strategy through the use of compelling visual images.
    • Think: How can I make this argument more visual?
    • He helps businesses understand their value proposition
      • He takes the same principle to consumers now with Visualize Value
  • Leadership Development – Understand the individual components to transformation
    • Curriculum – Organize it to a sequence of principles that build on one another.
    • Share myths – What’s incorrect
    • Don’t skip the foundation
    • Share the problem – Don’t just focus on the symptom
      • Prescriptions can mask the symptom
    • Help with transformation — “Debug the code”
  • “Excellence is the gradual result of always striving to do better.” – Pat Riley
  • As a leader, it’s important to constantly set a new baseline.
  • Consistency – “We’re bad at understanding the compounding function.”
  • Resistance – Progress is a force you’re pushing against. Your ability to continually push forward against the resistance is critical in your long term success.
  • Sales – There’s no scenario where sales isn’t important.
    • Sales is always a component to what you’re doing whether you like it or not.
  • Here is WHY joining a Learning Leader Circle is a good idea…


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Episode 216: Jim Collins — How To Go From Good To Great

Episode #300: AJ & Keith Hawk – How To Instill Work Ethic & Curiosity In Your Children

Episode #303General Stanley McChrystal – The New Definition Of Leadership