In The Score That Matters, Ryan Hawk and Brook Cupps show that the internal score is what matters most—it reveals whether we are living in alignment with our purpose and values. It also measures how we are leading ourselves and others, prompting us to: Differentiate between the two scoreboards that run our life, use fear as fuel, avoid the poison of comparison, embrace the mundanity of excellence, regulate our emotional thermostat, create a mentality for attacking adversity, and much more. 

Ryan Hawk is the creator and host of The Learning Leader Show, a top-rated business podcast that focuses on learning from the most effective leaders in the world. He speaks regularly to Fortune 500 companies; works with teams and players in the NFL, NBA, MLB, and NCAA; and facilitates Leadership Circles to offer structured guidance and collaborative feedback to new and experienced leaders. Ryan has also built an online leadership school called The Learning Leader Academy. He is the author of Welcome to Management and The Pursuit of Excellence, lauded by Forbes magazine as “the best leadership book of 2020” and “the most dynamic leadership book of 2022,” respectively.

Brook Cupps has been a high school basketball coach for more than 20 years, earning several Coach of the Year awards. His teams have won numerous conference, district, and regional championships, as well as Centerville High School’s first-ever basketball state championship in 2021. In addition, he has spent the last eight years coaching grassroots basketball on the AAU circuits and helped guide the North Coast (Ohio) Blue Chips to national championships in 2014 and 2019. He publishes weekly essays on leadership and coaching on his site, Blue Collar Grit, and is the author of Surrender the Outcome.

Order our NEW BOOK, The Score That Matters. “People spend far too much time obsessing about external scoreboards and not nearly enough time thinking about their internal one. Hawk and Cupps offer an important corrective, arguing the most important measure is whether or not you are living in alignment with your core values.” — Brad Stulberg, Best-Selling Author of Master of Change

Read my book, The Pursuit Of Excellence — See why Patrick Lencioni said “This book is an absolute must-read if you care to live an excellent life.”

FORBES called WELCOME TO MANAGEMENT, “the best leadership book of 2020.”

Be part of “Mindful Monday” — Text Hawk to 66866 Subscribe on iTunes  or Stitcher Radio

The Learning Leader Show

  • People love to keep score. Managers keep score of a range of business metrics: market share, revenue, profit margin, and growth rate. In our personal lives, social media has us keeping score by likes and followers.
  • These external scores are outcome-driven and serve as proof of our success—money, fame, material possessions, wins—but this constant chase for more validation often leaves us feeling exhausted and empty.
  • Offering both descriptive and prescriptive advice and anecdotes, The Score That Matters will help you unlock true fulfillment and happiness by discovering your purpose, identifying your values, creating critical behaviors, and living them faithfully every day in all aspects of your life.
  • Warren Buffett once said, “The big question about how people behave is whether they’ve got an Inner Scorecard or an Outer Scorecard. It helps if you can be satisfied with an Inner Scorecard.” And that’s what The Score That Matters Is All About… The inner scoreboard is about eliminating comparison with others and living in alignment with what’s most important to you: your values and the behaviors to match those values. If you want to stop comparing yourself to others, establish YOUR core values, and live in alignment with them (and I believe you should), then I think our book, The Score That Matters, will be useful for you.In addition to that, our book, The Score That Matters, will help you…
    • Build trust with the important people in your lives (your family and the team you’re leading at work)
    • It will help you focus on your eulogy virtues instead of your resume virtues
    • And we write about how you can build transformational relationships that will ultimately change your life for the better.
  • The Score That Matters
  • When I interviewed economics professor and best-selling author Tyler Cowen, I asked him why he chose to write his most recent book with someone else (after he previously had written his books by himself). He said, “If you have an opportunity to work with someone who is awesome and brilliant and who will cooperate with you, you should always do that. Drop everything and do that.” Before this, I never thought I would write with someone else. It’s too personal. However, I took Tyler Cowen’s advice and I am so glad I did. Working on a book with one of your mentors is the ultimate tool for learning. I got to have long-form conversations (both in writing and in person) from someone who has figured out some of life’s most challenging issues. When you meet Brook Cupps, you’ll notice that he’s incredibly comfortable in his own skin. He has ZERO need to get approval from anyone outside of his closest friends. He has his values, lives his values, and that’s it. I think we would all be better off if we did that. In this book, you’ll get the unique perspective of a teacher and a student. Brook plays the role of the teacher, and me the student. We wrote almost all of the book together and mixed in some parts labeled BC and RH when it was from each of our unique perspectives. After a lifetime of figuring these things out and 3 years working together to get the ideas out of our heads onto the page, our book, The Score That Matters is now available for you to read. If you’ve gotten any value from The Learning Leader Show over the past 9 years, I hope you decide to buy this book. I think it could change your life. Go to Amazon now and buy it. If you’ve already bought yourself a copy, go back to Amazon and buy another one or two for the people in your life you care about most. Start a book club, tell your friends, and read this with your colleagues at work. Not only do I think it could change your life, but all of your friends too. Thank you for your support!
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Time Stamps

More Learning:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 216: Jim Collins — How To Go From Good To Great

Episode #300: AJ & Keith Hawk – How To Instill Work Ethic & Curiosity In Your Children

Episode #303General Stanley McChrystal – The New Definition Of Leadership