Eric Jorgenson is the CEO of Scribe Media, the largest Professional Publisher. He’s also the author of The Almanack of Naval Ravikant: A Guide to Wealth and Happiness and The Anthology of Balaji. His books have sold over 1 million copies and have been translated into 40 languages. 

Watch this conversation on YouTube. And SUBSCRIBE!

Order Our NEW USA TODAY Best-Selling BOOK, The Score That Matters. “People spend far too much time obsessing about external scoreboards and not nearly enough time thinking about their internal one. Hawk and Cupps offer an important corrective, arguing the most important measure is whether or not you are living in alignment with your core values.” — Brad Stulberg, Best-Selling Author of Master of Change

Be part of “Mindful Monday” — Text Hawk to 66866

The Learning Leader Show

  • The obsessive genius. Eric likes to invest in founders who have been obsessively trying to solve a problem for years. They are myopically focused on that one thing. They have a depth of expertise in the area where they focus. Eric has developed the skill to get good at recognizing that genius in others and that’s helped him make good investing decisions.
    • He is an investor in dozens of (borderline crazy) deep-tech startups through Rolling Fun. They fund obsessive geniuses building utopian technologies.
  • Eric’s first 90+ days as the CEO of Scribe: He spent as much time as possible learning from the current members of the team. Leading with curiosity, asking questions, listening, and leading with trust. Being both trustworthy and willing. You don’t have to earn my trust, you have it.
    • “Flawless on the Fundamentals” – The one phrase Scribe is focused on.
  • Your content diet: It’s more important than a healthy/wellness/food diet. “If you’re taking in bad information, you’re becoming a moron.” You want high-signal sources of information.
  • An audience of 1 – “I wrote that book for myself.”
  • Bezos – Great compression of ideas and communicating them to the team. Focused on one thing.
  • Why write a book with Scribe instead of a traditional publisher… You want 100% ownership of your IP
  • We talked in depth about Naval Ravikant and his viral Twitter thread titled, “How to get rich without getting lucky” – Here are some of the tweets from that thread:
    • Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy.
    • Understand that ethical wealth creation is possible. If you secretly despise wealth, it will elude you.
    • Ignore people playing status games. They gain status by attacking people playing wealth-creation games.
    • Pick an industry where you can play long-term games with long-term people.
    • Pick business partners with high intelligence, energy, and, above all, integrity.
    • Don’t partner with cynics and pessimists. Their beliefs are self-fulfilling.
    • Learn to sell. Learn to build. If you can do both, you will be unstoppable.
    • Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now.
  • Insane and Pragmatic – Great founders are insane and pragmatic. Yes, both.
  • Leverage – How do you build a mountain of levers? (Levers are force multipliers. This is how some people can accomplish 10x, 100x, or 1,000,000x what others can. Leverage can multiply outcomes from your effort, your skill, and your judgment.) “You can make it big without accountability. You can make it big without specific knowledge. But if you don’t have leverage, you’re never going to make real wealth. Leverage is the most important component of the principles I’ve discussed.” – Naval
  • Transformation Through Writing: Writing a book can be a transformative process that deeply embeds certain mental models and knowledge.
  • Interview Process: Engaging with a skilled interviewer can help clarify ideas, which is particularly valuable for busy executives who wish to author books but lack the time to write them themselves.
  • Impact of Books: Books can play unique roles in positioning leaders and sharing knowledge, which is an invaluable tool for personal branding and legacy.
  • Learning from Experts: Eric believes that his talent lies in recognizing and synthesizing the genius of others, which he shares through his books and investments.
  • Professional Growth: Through interacting with talented individuals and absorbing high-quality content, Eric has developed a nuanced understanding of what drives excellence.
  • Apply to be in my Learning Leader Circle.
Resources:

More Learning:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 216: Jim Collins — How To Go From Good To Great

Episode #300: AJ & Keith Hawk – How To Instill Work Ethic & Curiosity In Your Children

Episode #303:  General Stanley McChrystal – The New Definition Of Leadership

Time Stamps

00:00 Accidentally Manifesting a Dream Job

00:58 The Story of Scribe Media

02:39 The Bankruptcy and Rebirth

04:30 Becoming CEO: The Unexpected Journey

05:08 Building Trust and Rebuilding the Company

11:50 Hiring and Leadership Insights

16:18 Recognizing and Supporting Genius

31:07 Mental Models and Inner Voices

32:17 Naval’s Perspective on the Book

32:44 Writing for an Audience of One

34:47 Rebuilding Scribe’s Reputation

36:14 Mastering the Fundamentals

37:54 The Emotional Journey of Publishing

39:53 Traditional vs. Self-Publishing

49:12 The Changing Landscape of Publishing

50:30 The Power of Writing and Teaching

54:44 The Interview Process and Self-Discovery

57:19 Conclusion and Future Dialogues