The Arena

Join the community where coaches grow, lead, and win—on and off the field

Surround yourself with great coaches, proven playbooks, and strategies to build a championship culture

“Brook has helped many leaders in many different fields discover their purpose, define their core values, and simplify their vision so their team and organization strive for greatness.”

Rob Ehsan

UIC Head Men’s Basketball Coach

“I can’t put into words the impact that Sherri has on everybody that listens to her. But she can. Her ability to articulate the complex in a comprehensible way is truly remarkable. My life is better because of her words.”

Brett Ledbetter

Performance Consultant, Author, Speaker

“Ryan Hawk’s work provides nuanced and articulate insights into the best way to begin developing a plan for bringing to light how we should lead—and it starts with reexamining ourselves.”

General Stanley McChrystal

New York Times bestselling author

Coaching can be a lonely journey

Coaching is one of the most rewarding jobs in the world, but it can also be isolating.

When you’re the leader, who do you turn to for guidance?

Most coaches rely on a small circle of mentors or try to piece together strategies from books, podcasts, and the occasional clinic. But when it comes to real-time decision-making, building a championship culture, and leading under pressure, you’re often left figuring it out alone.

And that’s the problem, coaching isn’t meant to be a solo sport.

Even the best coaches in the world have a trusted inner circle, people they can lean on, learn from, and grow with.

But what if you had that, too?

The most impactful coaches know iron sharpens iron. And that’s exactly why we built The Arena

What great coaches have in common

The best coaches don’t just work harder, they think differently.

They don’t rely on luck or trial and error. They seek out other elite minds, study winning frameworks, and build a championship culture with intention.

They surround themselves with people who push them. People who see the game differently.

So what do the greats do that others don’t?

Look at any championship team, and you’ll find one thing in common, a coach who never stops learning.

The top 1% of coaches are:

Students of the game

They don’t just teach; they constantly refine their craft.

Surrounded by greatness

They learn from mentors who have been there.

Students of the game

Intentional about culture

Committed to excellence

They know success isn’t an accident.

This is how championship-level coaching is built.

And this is exactly what The Arena gives you: a seat at the table with the most impactful leaders

“Sherri has wisdom to share, energy to engage, a personality to connect, and the ability to make you feel capable. She is a person who has lived everything she talks about. messages will educate, engage and entertain the audience. Her stories will take you right there in the moment so that the lessons stick once you leave the event.

Kevin Eastman
NBA Championship coach: Boston Celtics, current speaker to corporate and sports teams

Introducing…

The Arena

A community for coaches who want to grow, lead, and win, on and off the field.

Inside, you’ll learn directly from championship-level coaches, access proven strategies, and surround yourself with driven leaders who push you to be better every day.

Meet your coaches

Learn directly from championship-level coaches

The Arena gives you direct access to some of the most respected coaching minds in the game. Leaders who have built winning programs, led at the highest levels, and shaped the next generation of elite performers.

Hall of Fame coach who built the University of Oklahoma women’s basketball program into a national powerhouse, leading them to multiple Final Four appearances and a National Championship game. Author of “Rooted to Rise”, and “The Compost File”.

Hall of Fame coach who built the University of Oklahoma women’s basketball program into a national powerhouse, leading them to multiple Final Four appearances and a National Championship game. Author of “Rooted to Rise”, and “The Compost File”.

Hall of Fame coach who built the University of Oklahoma women’s basketball program into a national powerhouse, leading them to multiple Final Four appearances and a National Championship game. Author of “Rooted to Rise”, and “The Compost File”.

Hall of Fame coach who built the University of Oklahoma women’s basketball program into a national powerhouse, leading them to multiple Final Four appearances and a National Championship game. Author of “Rooted to Rise”, and “The Compost File”.

Hall of Fame coach who built the University of Oklahoma women’s basketball program into a national powerhouse, leading them to multiple Final Four appearances and a National Championship game. Author of “Rooted to Rise”, and “The Compost File”.

These are the coaches who don’t just talk about leadership, they live it. Now, they’re ready to help you take your coaching to the next level.

“My work with Coach Cupps was transformational for our basketball program at Pacific Grove High. Coach Cupps provided outstanding mentorship and a clear process in developing our core values and better defining our program culture. Any coach looking to improve, should strongly consider working with him. Coach Cupps is one of the best coaches in the United States in any sport, and more importantly, he is an outstanding leader who can help any athletic team or program.”

Dan Powers
Athletic Director & Head Boys Basketball Coach, Pacific Grove HS – CA

What’s inside The Arena?

Everything you need to coach at the highest level

Most coaching programs offer resources. The Arena gives you something deeper, direct mentorship, real-world strategies, and an elite circle of leaders committed to your growth.
Get immediate access to:

Direct access to elite coaches

Get direct guidance from Ryan Hawk, Sherri Coale, Brook Cupps, and Geron Stokes through live calls, Q&A sessions, and daily interactions.

Direct access to elite coaches

Get direct guidance from Ryan Hawk, Sherri Coale, Brook Cupps, and Geron Stokes through live calls, Q&A sessions, and daily interactions.

Direct access to elite coaches

Get direct guidance from Ryan Hawk, Sherri Coale, Brook Cupps, and Geron Stokes through live calls, Q&A sessions, and daily interactions.

Direct access to elite coaches

Get direct guidance from Ryan Hawk, Sherri Coale, Brook Cupps, and Geron Stokes through live calls, Q&A sessions, and daily interactions.

What they say about us

The time spent with Brook – both personally and professionally, has been transformative. In addition to helping me define my own core values, the system has defined our company’s purpose and the behaviors of our employees. Brook has helped bring order out of chaos and simplification from the complication. I wish everyone could experience the amazing benefits of becoming a client!

Rob Ehsan

UIC Head Men’s Basketball Coach

“By far, Coach Coale is the most moving speaker and storyteller I have ever heard. Not only will you be inspired, but her words stick with you! Her energy is infectious! Her sense of humor, her way with words and her ability to communicate them is like nothing I have ever experienced. My words don’t do her justice. She is phenomenal and you have to experience for yourself the way she lights up every room.”

Rob Ehsan

UIC Head Men’s Basketball Coach

The time spent with Brook – both personally and professionally, has been transformative. In addition to helping me define my own core values, the system has defined our company’s purpose and the behaviors of our employees. Brook has helped bring order out of chaos and simplification from the complication. I wish everyone could experience the amazing benefits of becoming a client!

Rob Ehsan

UIC Head Men’s Basketball Coach

The time spent with Brook – both personally and professionally, has been transformative. In addition to helping me define my own core values, the system has defined our company’s purpose and the behaviors of our employees. Brook has helped bring order out of chaos and simplification from the complication. I wish everyone could experience the amazing benefits of becoming a client!

Rob Ehsan

UIC Head Men’s Basketball Coach

The time spent with Brook – both personally and professionally, has been transformative. In addition to helping me define my own core values, the system has defined our company’s purpose and the behaviors of our employees. Brook has helped bring order out of chaos and simplification from the complication. I wish everyone could experience the amazing benefits of becoming a client!

Rob Ehsan

UIC Head Men’s Basketball Coach

The time spent with Brook – both personally and professionally, has been transformative. In addition to helping me define my own core values, the system has defined our company’s purpose and the behaviors of our employees. Brook has helped bring order out of chaos and simplification from the complication. I wish everyone could experience the amazing benefits of becoming a client!

Rob Ehsan

UIC Head Men’s Basketball Coach

The time spent with Brook – both personally and professionally, has been transformative. In addition to helping me define my own core values, the system has defined our company’s purpose and the behaviors of our employees. Brook has helped bring order out of chaos and simplification from the complication. I wish everyone could experience the amazing benefits of becoming a client!

Rob Ehsan

UIC Head Men’s Basketball Coach

The time spent with Brook – both personally and professionally, has been transformative. In addition to helping me define my own core values, the system has defined our company’s purpose and the behaviors of our employees. Brook has helped bring order out of chaos and simplification from the complication. I wish everyone could experience the amazing benefits of becoming a client!

Rob Ehsan

UIC Head Men’s Basketball Coach

The time spent with Brook – both personally and professionally, has been transformative. In addition to helping me define my own core values, the system has defined our company’s purpose and the behaviors of our employees. Brook has helped bring order out of chaos and simplification from the complication. I wish everyone could experience the amazing benefits of becoming a client!

Rob Ehsan

UIC Head Men’s Basketball Coach

The time spent with Brook – both personally and professionally, has been transformative. In addition to helping me define my own core values, the system has defined our company’s purpose and the behaviors of our employees. Brook has helped bring order out of chaos and simplification from the complication. I wish everyone could experience the amazing benefits of becoming a client!

Rob Ehsan

UIC Head Men’s Basketball Coach

The time spent with Brook – both personally and professionally, has been transformative. In addition to helping me define my own core values, the system has defined our company’s purpose and the behaviors of our employees. Brook has helped bring order out of chaos and simplification from the complication. I wish everyone could experience the amazing benefits of becoming a client!

Rob Ehsan

UIC Head Men’s Basketball Coach

The time spent with Brook – both personally and professionally, has been transformative. In addition to helping me define my own core values, the system has defined our company’s purpose and the behaviors of our employees. Brook has helped bring order out of chaos and simplification from the complication. I wish everyone could experience the amazing benefits of becoming a client!

Rob Ehsan

UIC Head Men’s Basketball Coach

The time spent with Brook – both personally and professionally, has been transformative. In addition to helping me define my own core values, the system has defined our company’s purpose and the behaviors of our employees. Brook has helped bring order out of chaos and simplification from the complication. I wish everyone could experience the amazing benefits of becoming a client!

Rob Ehsan

UIC Head Men’s Basketball Coach

What they say about us

    “I love the intentionality of the content and the conversations. I loved that that we went deep right out of the gate. It felt scary but also safe. I have never been part of a training that felt as real as this. I was forced to look in the mirror and be honest with myself and really make changes to the way I am living day to day. I can honestly say this was one of the most impactful trainings I have ever attended. It felt so normalizing but also empowering to sit in a room full of people who operate at a high level and are consistently seeking ways to better themselves. I felt seen and heard and that what I contributed mattered. That is rare to find and not something I have ever really experienced.”

    Alyssa LeBarre

    Director of Operational Excellence, Insight Global

    “Ryan Hawk’s leadership circle has been a catalyst for personal growth, career growth, connection, and relationship building. This meetup has acted as a much-needed force of accountability to slow down, reflect, write, and discover new insights about myself, leadership, and business. Whatever your intention is for joining his leadership circle, I promise you will get the return you expected, plus growth in areas you hadn’t anticipated. Do it!”

    Jade Gilley

    Managing Director, Insight Global

    “Elevating my network and learning from other high achievers has helped me build better relationships in and outside of the workplace. In the last year, I can attribute lessons from the group to helping me achieve greater than 50% growth in my business. Furthermore, the group dynamic helped me facilitate better discussions and focus at home, enabling me to be more present and making me (I hope) a better husband, father, sibling, and friend.”

    Matt Kaminski

    Sales Executive, ADP

    “Ryan Hawk’s Learning Leader Circle has been a game-changer for my career. Since I joined Ryan’s circle, I’ve been promoted multiple times, including moving into my first leadership position. Ryan and the other amazing leaders in the group have been a great sounding board for all sorts of leadership challenges like hiring, retention, growth, and dealing with conflict. Ryan’s ability to attract great leaders and spark meaningful conversations are what make his Learning Leader Circles so valuable.”

    Keegan Linza

    Sales Leader - SLED Central - VMware by Broadcom

    “Working in a highly competitive environment, I was looking for a way to set myself apart. I applied to Ryan’s Learning Circle to help me gain an edge professionally. Instead, I gained far more. First, Ryan took the time to get to know me on a personal level. He then placed me in a Circle with some of the most impressive people I’ve ever had the pleasure to know. After just a few sessions, my whole way of thinking started and continues to evolve. I am learning to speak and act in terms of “we” not “me”. I am learning to approach life with gratitude. I have come to see those in my group as a personal board of advisors, and many have become good friends. Through our discussions and annual Summit, I have developed skills to gain clarity on what is important, and then to act thoughtfully and with purpose. While I will always be a work in progress, I am certain this group of new friends has made me a better person.”

    Liam Murray

    General Counsel, Digistream Investigations

    “From the time he was a young high school and collegiate quarterback to the present, Ryan Hawk has always had the passion to serve and to lead. His presentations, podcasts, and now his book will make a difference in many lives.”

    Jim Tressel

    Former National Champion Ohio State University football coach

    “Our leadership circle meetings are experiences that go unmatched with anything else in my life. The biggest part is learning that we have so much within ourselves to catalyze massive potential, but we often don't know how to access it. This group is about learning how to unlock it, LIVE it & most importantly--sustain it. With the carefully crafted discussion points and the intentional people around us, it's like being invited to a machine that gives us the tools to harvest our own superpowers.””

    Alex Feldmeyer

    Sensory Sciences Manager at Mane, Inc

    “Ryan Hawk is a master of dualities — he’s a great leader but also a ferocious learner. He’s an accomplished athlete, but he’s also excelled in the business world. He’s eminently interesting, but he’s also genuinely interested.”

    Liz Wiseman

    NY Times Best-Selling Author of Rookie Smarts and Multipliers

    “Ryan Hawk’s work provides nuanced and articulate insights into the best way to begin developing a plan for bringing to light how we should lead—and it starts with reexamining ourselves.”

    General Stanley McChrystal

    New York Times bestselling author of Team of Teams

    “Ryan Hawk is that rarest kind of people – a truly curious soul who asks questions that drill down into the heart of the matter, leave space for contemplation, and gently urge his subjects to look inside for answers they might not yet have discovered themselves.”

    Robert Kurson

    New York Times Bestselling Author of Shadow Divers

Questions holding you back?
Let’s tackle them

That’s why The Arena is built to fit into your life, not take it over. You decide how and when to engage. Every session and interaction is designed to maximize clarity, connection, and growth without wasting your time.

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Stop coaching alone Join The Arena

Great coaching requires courage, courage to grow, courage to lead, courage to do what others won’t.
Now it’s your turn.
Step into The Arena and join a community of growth-focused coaches committed to excellence.
Are you ready to level up?