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Episode 142: Donald Miller – “I’m Going To Make You Everyone’s Favorite Leader”

Episode 142: Donald Miller – “I’m Going To Make You Everyone’s Favorite Leader”

Donald Miller has spent more than a decade telling his story. Combined, his 7 books have spent more than a year on the NYT bestsellers list. After spending all that time telling his story, he’s now helping other people tell theirs.

Donald is the founder of StoryBrand and has consulted with over a thousand companies to help them clarify their messaging. He teaches a workshop in Nashville, Tennessee where businesses leaders learn the power of story to create better websites, elevator pitches and marketing collateral.

You can learn more at storybrand.com

Episode 142: Donald Miller – “I’m Going To Make You Everyone’s Favorite Leader”

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The Learning Leader Show

“We don’t want to react to life. We want to impose our will upon life.”

In This Episode, You Will Learn:

  • Having the ability to focus like Michael Hyatt and Bob Goff leads to sustained excellence
  • The importance of writing it down
  • Creating a filter to say “No”
  • The process for creating your story — “If you confuse, you lose”
  • The 7 storybrand rules that Jeb Bush broke
  • People want to hear “their” story, not yours
  • Passing the “laptop to a caveman” test
  • Your website should answer 3 questions:
    • What are you offering?
    • How does it make my life better?
    • How do I buy?
  • The top right quadrant is the most important part of your website
  • The 2 dominant things your brain does
    • Survive and thrive
    • Tries to conserve energy
  • The 7 parts of a story: 1) Character 2) A problem 3) A guide 4) A plan 5) The action 6) Ends in success 7) Or failure
  • Why “Make America Great Again” is a fantastic slogan
  • “Every human being is looking for a guide to help them”
  • Why empathy and authority are needed
  • “I know how to make you the leader that everyone loves” — What are the 3 steps to making you the leader that everyone loves
  • Make everyone think: “What will my life be if I don’t subscribe to your podcast?”

“I’m going to make you everyone’s favorite leader.”

Continue Learning:

You may also like these episodes:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 082: Dan Pink – The Science of Motivation, Legendary Writer & Ted Talk

Episode 086: Seth Godin – How To Become Indispensable & Build Your Tribe

Episode 107: Simon Sinek – Leadership: It Starts With Why

Did you enjoy the podcast?

If you enjoyed hearing Donald Miller on the show, please don’t hesitate to send me a note on Twitter or email me.

Episode edited by the great J Scott Donnell

Biography

Donald Miller has spent more than a decade telling his story. Combined, his 7 books have spent more than a year on the NYT bestsellers list. After spending all that time telling his story, he’s now helping other people tell theirs.

Donald is the founder of StoryBrand and has consulted with over a thousand companies to help them clarify their messaging. He teaches a workshop in Nashville, Tennessee where businesses leaders learn the power of story to create better websites, elevator pitches and marketing collateral.

You can learn more at storybrand.com

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