AuthorRyan Hawk

Episode 213: Ryan Holiday – How To Make Work That Lasts (Perennial Seller)

Episode 213: Ryan Holiday – How To Make Work That Lasts (Perennial Seller)

This is Round 3 with best-selling author, entrepreneur, and renowned marketing strategist, Ryan Holiday. If you’d like to listen to our first conversation, go HERE.  If you’d like to check out the second one, go HERE. Brian Koppelman (screenwriter & director: Rounders, Ocean’s Thirteen and Billions) once said, “I don’t have many rules in life, but one I never break is: If Ryan Holiday writes a book, I read it as soon as I can get my hands on it.” I agree.  And I love every opportunity I have to speak with and learn from Ryan Holiday. I’m thankful that he sent me an advanced copy of his newest book, Perennial Seller. And if you care about making work that lasts, I urge you to read it.

Photo credit: New York Times

Episode 213: Ryan Holiday – How To Make Work That Lasts (Perennial Seller)

Subscribe on iTunes  or Stitcher Radio

The Learning Leader Show

“Give, Give, Give, Give… Build Karmic Debt.”

Show Notes:

  • Sustained Excellence = Pete Carroll and Bill Belichick embracing Obstacle Is The Way and Ego Is The Enemy
  • How to build something that is “timeless”
    • When you build your home, are you thinking about how it will look in 10 years
    • When you cut your hair or wear an outfit, do you think about how it will look years later in pictures?
  • Why write Perennial Seller?
    • It’s important not to dive in until you have a path
    • Always think, “How do I make this last?”
    • “Literary greatness is 10 years or more”
    • “I have to follow my own advice”
  • Platform
    • How Kevin Hart built his platform (and email list) every night while on stage
    • People need to think about how they are building their platform long before they launch
    • Kevin Kelly — 1,000 true fans
    • Who are you launching to?
    • “Kevin Hart was knocked on his ass. He would go to cities where he didn’t have fans to build up his platform and email list. This was before he was famous.”
    • “People want to have a platform, but they don’t want to build a platform.”
      • You must build it through giving
      • Ryan Holiday built his email list to 81,000 by recommending books.  He recommended 1,000 books before he asked anyone to buy one of his.
  • “Give, Give, Give, Give… Build Karmic Debt.” — The world is not zero sum
  • The success of Eric Barker and his book Barking Up The Wrong Tree. He built his email list up to 300,000 people by blogging/writing regularly for years. He gave for free, provided value. His book sold many and became a best seller because he built his platform.
  • Jeff Bezos — “Focus on the things that do not change.” – Zoom in on something timeless.
  • “It starts by wanting to create a classic.” — Robert Greene
  • How do we avoid falling for the seduction of short term notability to focus on long term success?
    • The “Lindy Effect” — Nasim Taleb
  • The Obstacle Is The Way sold 3,000 books the first week, then steadily sold more. Now it sells about 1,000 a week.
  • “What are you making and who are you making it for?”
  • “Marketing is not separate, it’s part of the puzzle.”
  • Ryan discusses still receiving “hate” for Trust Me I’m Lying
  • Idea –> Execution. Casey Neistat “I don’t want to hear about your best idea. The idea is the easy part.”
  • Writing Routines — Why Ryan started studying the routines of other great writers
    • “You have to have a routine. You must treat this creative profession like a profession”
    • Being very descriptive with the work
  • Why being in great physical shape is “part of the job”
    • You should do some form of strenuous exercise every single day
    • Seinfeld — Chain method. Put an X on the calendar every day for exercise
    • Discipline: Doing it even when you don’t feel good. You have to get up and do it

“People want to have a platform, but they don’t want to build it.”

Social Media:

More Learning:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 071: NateBoyer – Green Beret, Texas Football, The NFL

Episode 179: How To Sustain Excellence – The Best Answers From 178 Questions

Episode 107: Simon Sinek – Leadership: It Starts With Why

Episode edited by the great J Scott Donnell

The Learning Leader Show is supported by Callaway Golf. We have partnered to give away The #1 selling Driver in 2017.  The Callaway GBB Epic Driver.  This club is valued at $499 and we are giving one away to a loyal listener of the show.  To enter the drawing: Tweet (or post on Instagram) a favorite leadership quote from an episode of The Learning Leader Show and tag/@ me on Twitter or Instagram.

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Episode 212: Max Joseph – Catfish, Leadership, Making It Count, & Pete Berg

Episode 212: Max Joseph – Catfish, Leadership, Making It Count, & Pete Berg

Max Joseph is one of the creative minds behind MTV’s Catfish and the director of the indie film We Are Your Friends, has teamed up with the social media app Vero to launch a new documentary series, Charismatic Thinker.  He started as an editor, then become a director. He has written, directed, or produced over 64 short films including commercials and web videos. He worked with Casey Nesitat for his famous video for Nike titled, “Make It Count.”  It has received more than 25,000,000 views. Recently, he released his latest documentary, DICKS: Do you need to be one to be a successful leader?  It has received critical acclaim and I highly recommend it. (We discussed “the making” of that film during this conversation).

 

Episode 212: Max Joseph – Catfish, Leadership, Making It Count, & Pete Berg

Subscribe on iTunes  or Stitcher Radio

The Learning Leader Show

“Every time I surrender to my passion, something amazing happens.”

Show Notes:

  • Sustained Excellence = Understanding the importance of leading and managing
  • Why make the film about leadership?
    • Max is a nice guy, not a bully… Was one of the bullied
    • He thought, “If I were a dick, would I be more popular?”
      • “Do I need to be a dick to be a good leader?”
  • As the director it is sink or swim… “You’re thrown into it. I did not learn how to lead or manage.”
  • Sports can be an education in leadership — If you don’t have that growing up, how do you learn how to lead?
  • A Disagreeable Giver — (Adam Grant) — Most reduced form of the film. As a protective measure, that is the lesson in being a great leader
  • “I do think you need to, not be a dick, but turn off the empathy meter some…”
  • A leader must
    • Prioritize the greater vision
  • Why he wanted to talk to Pete Berg (“I thought he would say, “You need to be a dick to be a good leader.”) Most people said you didn’t need to be one to be successful.  Max was looking for someone who said the opposite.
    • His paradigm — “You need to be a good coach”
  • “All great leaders have a very strong backbone”
  • Max’s parents were too supportive
  • “Being a dick is about ego… You’re a dick if you’re putting people down just to do it.”
  • How to make a living as a smart creative:  “I’ve always wanted to do this. I love all aspects of filmmaking. I went to Hollywood after college to do this.”
    • First job was cutting reels for directors — “Look you’re not the next Spielberg, but can you make this DVD?”
  • “I was a curious, excited, young filmmaker”
  • How did he get the job on Catfish?
    • He emailed Neev after the movie came out… The other guy who was supposed to film and be on the TV show dropped out at the last second. Max said yes and the rest is history (6 seasons, 99 episodes)
    • Read the book: The Surrender Experiment
    • “Every time I surrender to my passion, something amazing happens”
  • “Editing is like being a doctor. You need to put things back together after tearing them apart.”
    • “I’ve had to get better at not being a hero”
  • The famous Nike “Make It Count” video with Casey Neistat
    • Max got to LA 13 years ago. Initially he was unhappy. He hated it.
    • He took a vacation backpacking through Europe and thought, “I love editing, there is real passion there”
    • “Just focus on enjoying one thing I love and that will be enough to sustain happiness”
    • Casey called him and asked him to be his first editor
    • He asked him to fly to New York and then travel the world for the Nike video
    • Casey got a tattoo during it… “Do More”
    • Embrace the adventure… Let the project grow from it
  • Advice: “Everyone has a gift… Has a genius for something. I get really unhappy if I don’t do what I love for at least an hour a day”
  • Read Big Magic by Liz Gilbert
  • Look up Max on YouTube and Vero

“I’ve always wanted to do this. I love all aspects of filmmaking.” 

Social Media:

More Learning:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 071: NateBoyer – Green Beret, Texas Football, The NFL

Episode 179: How To Sustain Excellence – The Best Answers From 178 Questions

Episode 107: Simon Sinek – Leadership: It Starts With Why

Episode edited by the great J Scott Donnell

The Learning Leader Show is supported by Rhone.  Use the code “Leaderfor 15% off.  Rhone… premium activewear engineered with principle, performance and progress for the modern man.  Rhone builds clothing around 3 main tenants: Cutting-edge Performance, Premium Comfort, and Simplistic Style.

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Episode 211: Vanessa Van Edwards – How To Be Instantly Irresistible

Episode 211: Vanessa Van Edwards – How To Be Instantly Irresistible

Vanessa Van Edwards is a published author and behavioral investigator. She is a professional people watcher—speaking, researching and cracking the code of interesting human behavior for audiences around the world. Vanessa’s groundbreaking workshops and courses teach individuals how to succeed in business and life by understanding the hidden dynamics of people. Vanessa is a Huffington Post columnist and Penguin author. She has been featured on NPR, the Wall Street Journal, the Today Show and USA Today. She has written for CNN, Fast Company and Forbes.

Vanessa has spoken to groups across the globe from the stage at the Consumer Electronic Show to presenting research at MIT. She has used her research to consult for numerous Fortune 500 companies including American Express, Clean and Clear and Symantec.

She graduated Magna Cum Laude from Emory University in 2007 and is SETT certified with Dr. Paul Ekman, SUBx certified with Dr. David Matsumoto, is a member of the Association of Certified Fraud Examiners and certified in Statement Analysis. She is the author of Captivate: The Science of Succeeding with People.  

*Photo from udemy.com

Episode 211: Vanessa Van Edwards – How To Be Instantly Irresistible

Subscribe on iTunes  or Stitcher Radio

The Learning Leader Show

“Vulnerability is sexy.  There is science to prove it.”

Show Notes:

  • Sustained Excellence = Being a people reader (not a mind reader)
    • Try to listen to others more than anyone else
    • Get to KNOW the person
    • 3 Skills
      • Decoding – Leaders who are able to read others accurately
      • Encoding – Your ability to send accurate signals to others… What can I do to excite others?
      • Self-Regulation
  • The art/science of inspiring others
  • We decide if someone is a winner or a loser… Do they feel pride or shame? If we feel pride, we take up more space, shame = less space
  • Charisma — How to be instantly irresistible?
  • The most charismatic people
    • High Warmth
    • High Competence
    • Must have both
    • Lucille Ball is a great example. I Love Lucy
  • Do you need high levels of charisma to be an effective leader?
    • You do not need to be extroverted… Or a booming leader
    • Quiet, contemplative types can be phenomenal leaders
  • How to handle a room with a lot of people networking if you’re an introvert?
    • Your key in this room is to try and create 1 on 1 conversations. Play to your strengths
    • Don’t stand in the center of the room
    • Stand at a high bar table
    • Low light areas
  • Conversation hacks:
    • Sparks – The brain looks for hits, not misses
    • “Anything good happen lately?
    • “Working on anything exciting?”
  • Ask soft yes/no questions…
    • “A really skilled decoder is a better listener than anyone else”
  • “Vulnerability is sexy.  There is science to prove it.”
  • “Relatability comes down to ties.” — Saying “Oh, me too” creates a tie with that person.
    • “You want this, I want this…” type speeches
  • The 7 micro-expressions

“The most charismatic people have high warmth and high competence.”

Social Media:

More Learning:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 071: NateBoyer – Green Beret, Texas Football, The NFL

Episode 179: How To Sustain Excellence – The Best Answers From 178 Questions

Episode 107: Simon Sinek – Leadership: It Starts With Why

Episode edited by the great J Scott Donnell

The Learning Leader Show is supported by Rhone.  Use the code “Leaderfor 15% off.  Rhone… premium activewear engineered with principle, performance and progress for the modern man.  Rhone builds clothing around 3 main tenants: Cutting-edge Performance, Premium Comfort, and Simplistic Style.

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Episode 210: Noah Kagan – How To Start A Business

Episode 210: Noah Kagan – How To Start A Business

Noah Kagan was the #30 employee at Facebook (started there in 2005), and the #4 employee at Mint.com.  He came up with the idea of real-time updates and executed with one engineer (Mark Slee) at Facebook.  He is now the Chief Sumo at Sumo.com (A domain in which he paid $1.5m to own.  We discussed why on this episode).

This episode is different than most in that it was more conversational, and less interview.  There was real-time coaching, and off the cuff conversation about how I should progress The Learning Leader.  If you are uncomfortable with creative use of the English Language (re: use of curse words), then skip this episode.  If not, I think you’ll really like it.

*Photo from becomingsuperhuman.com

Episode 210: Noah Kagan – How To Start A Business

Subscribe on iTunes  or Stitcher Radio

The Learning Leader Show

“You shouldn’t get a job… You should get a career.”

Show Notes:

  • Sustained Excellence = Getting feedback from professionals
    • Noah hired pros from NPR to review his interview transcripts.
    • “Most of the time we have too much.  Need to edit it down.”
  • How to create a narrative — The NPA producer changed his life
  • Employees — “They are not my people. They are people I work with. I don’t like the word employee.”
  • How do you hold others accountable? — Autonomy, coaching, help when needed.  Hire correctly.
  • “What I’m great at is starting…”
  • How the quest to India changed Noah’s life
  • “You’ll almost always push hard on the last lap.”
  • The impact Mark Zuckerberg had on him when he worked for him at Facebook
  • “When I was at Facebook, there was a singular focus: Growth.”
  • “You shouldn’t get a job, get a career.” — “I was a cubicle monkey at Intel”
  • Using a journal to plan your day/week/month
  • “Here is a story I’ve never shared before…”
  • Why you should always ask yourself…”What’s exciting for me?”
  • Why you should go on walks with your spouse/significant other
  • Instead of building something in a month, why not build it by Monday? — Do it quicker than you think possible
    • You need to constantly try and test it out… Don’t overthink it.  Will people pay me for this?  Keep evolving
  • Keys to building your audience
  • “Art of The Deal” is a helpful book
  • Noah’s salary?  Low 6 figures
  • “Good people don’t work for cheap rates”
  • The two ways to scale a business
    • Technology
    • People
  • What Noah learned about vision —
    • Initially didn’t believe in it… But he has matured and fully believes in it. “As I’ve gotten older…”
    • “It’s much easier to get what you want when you know what you want.”
  • The impact of Noah’s Dad dying had on him
    • “I’m much more protective of my time”

“Good people don’t ask for cheap rates.”

Social Media:

More Learning:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 071: NateBoyer – Green Beret, Texas Football, The NFL

Episode 179: How To Sustain Excellence – The Best Answers From 178 Questions

Episode 107: Simon Sinek – Leadership: It Starts With Why

Episode edited by the great J Scott Donnell

The Learning Leader Show is supported by Rhone.  Use the code “Hawkfor 15% off.  Rhone… premium activewear engineered with principle, performance and progress for the modern man.  Rhone builds clothing around 3 main tenants: Cutting-edge Performance, Premium Comfort, and Simplistic Style.

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Episode 209: Jason Redman – The Power Of Humility: From A Wounded Navy SEAL

Episode 209: Jason Redman – The Power Of Humility: From A Wounded Navy SEAL

Jason “Jay” Redman’s  military decorations include the Bronze Star Medal with Valor, Purple Heart, Defense Meritorious Service Medal, Navy Commendation Medal, Joint Service Achievement Medal, Navy Achievement Medal (five awards), Combat Action Ribbon (two awards) US Army Ranger Tab and numerous service awards.

On September 13, 2007 while acting as Assault Force Commander on an operation to capture an Al Qaeda High Value Individual LT Redman’s Assault Team came under heavy machine gun and small arms fire and he along with two other Teammates were wounded in the ensuing firefight.  Despite being shot twice in the arm and once in the face, as well as multiple rounds to his helmet, Night Vision Goggles, body armor, and weapon, Jason and his Team fought valiantly winning the fight, ensuring everyone came home alive.

Jay is the author of “The Trident: The Forging and Reforging of a Navy SEAL Leader.”  His book details lessons learned in leadership and overcoming adversity throughout his SEAL career while also discussing his combat deployments in Afghanistan and Iraq as well as his personal journey with his wife Erica and their three children.  The Trident was selected in 2014 as part of the Chief of Naval Operation’s professional reading program.

*Photo from sofspoken.com

Episode 209: Jason Redman – The Power Of Humility: From A Wounded Navy SEAL

Subscribe on iTunes  or Stitcher Radio

The Learning Leader Show

“If you’re facing death, you won’t be thinking about material things.”

The sign Jay put up outside his door in the hospital after being shot in the face and the arm:

“Attention to all who enter here. If you are coming into this room with sorrow or to feel sorry for my wounds, go elsewhere. The wounds I received I got in a job I love, doing it for people I love, supporting the freedom of a country I deeply love. I am incredibly tough and will make a full recovery. What is full? That is the absolute utmost physically my body has the ability to recover. Then I will push that about 20 percent further through sheer mental tenacity. This room you are about to enter is a room of fun, optimism, and intense rapid regrowth. If you are not prepared for that, go elsewhere.”

Show Notes:

  • Sustained Excellence = Humility… Re-learning how to humble yourself.  Arrogance can ruin you
  • The story of Jay being “ripped in to” by a leader after he made a mistake that could have costs lives… And how that impacted him
  • “Great leaders take a step back… To analyze what happened”
  • “There are no bad teams, just bad leaders”
  • “You have to allow the situation around you to develop before making a decision”
  • How Ranger school helped him stop being selfish, humbled him.
    • Forced to lead in adverse situations, and stop thinking about just himself
  • Story: “I am bleeding out. I can feel my life ebbing away as blood seeps from my body into the Iraqi soil…”
  • “I was hit in the face and my left arm…”
  • How the preparation and training saved his life
  • “If facing death, you won’t be thinking about material things”
  • The sign Jay hung up outside his hospital room
  • The Key Tenants
    • Lead Always
    • Overcome All
  • “That journey in the hospital taught me… If you are a leader, lead always”
  • Building mental resiliency, must build an overcome mindset
  • “The woman behind The Trident” — How his wife Erica acted was heroic (and still is)
    • “She never batted an eye”
    • “When they sent me home, I was a mess, and Erica cared for me.  She was never negative, never questioned me for going to war.”
  • The greatest natural leader Jay ever met — Vince Peterson
    • He always led by example, would never ask you to do something he wouldn’t do
    • He lost his leg below his knee
    • “Selfless, servant leader, humble” — Motivated and inspired you to be better
    • Always remained calculated — Had the ability to drive the team where it needed to go
    • Took ideas from members of the team, dynamic leadership at it’s best
  • Listen as Jay describes how Dave Michaels was shot 27 times, fought back… And then said, “Come get me… They’re all dead.”
  • The Overcome Academy
    • A way for us to give back to veterans
  • www.OvercomeAcademy.org

“If you’re going to be a leader, you have to lead always.”

Social Media:

More Learning:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 071: NateBoyer – Green Beret, Texas Football, The NFL

Episode 179: How To Sustain Excellence – The Best Answers From 178 Questions

Episode 107: Simon Sinek – Leadership: It Starts With Why

Episode edited by the great J Scott Donnell

The Learning Leader Show is supported by Rhone.  Use the code “Hawkfor 15% off.  Rhone… premium activewear engineered with principle, performance and progress for the modern man.  Rhone builds clothing around 3 main tenants: Cutting-edge Performance, Premium Comfort, and Simplistic Style.

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