AuthorRyan Hawk

Episode 230: Dorie Clark – How To Monetize Your Expertise & Create Multiple Income Streams

Episode 230: Dorie Clark – How To Monetize Your Expertise & Create Multiple Income Streams

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Entrepreneurial You (Harvard Business Review Press,), Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes. It was also a Washington Post bestseller.

Clark, whom the New York Times described as an “expert at self-reinvention and helping others make changes in their lives,” consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, and Yale University.  At age 14, Clark entered Mary Baldwin College’s Program for the Exceptionally Gifted. At 18, she graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.

Episode 230: Dorie Clark – How To Monetize Your Expertise & Create Multiple Income Streams

Subscribe on iTunes  or Stitcher Radio

The Learning Leader Show

“If you’re relying on one paycheck from one employer, you may be courting disaster.”

Show Notes:

  • Commonalities of leaders who sustain excellence:
    • They do what they say they’re going to do — Have integrity
    • They have a great ability to focus.  They don’t get distracted.
    • They have patience
  • Principles:
    • Create multiple streams of income — However, don’t try to create them all at once.  Patience. 1 or 2 at a time.
      • A steady progression.  Add 1 or 2 per year.
      • Dorie has 8 income streams.
      • “If you’re relying on one paycheck, from one employer,  you may be courting disaster.”
  • Dorie was laid off on September 10, 2001 — She received a 4 day severance package… A highly stressful time. “Never be reliant on just one employer”
  • “Side hustles make you a better employee, it liberates you.” — “You can speak truth to power”
  • Dorie’s 8 Streams of Revenue:
    • Consulting
    • Executive Coaching
    • Writing Books
    • Teaching at Duke
    • Keynote Speeches
    • Online Courses
    • Affiliate Marketing
    • Mastermind Groups
  • Dorie’s online course “Become A Recognized Expert”
    • Create the content
    • Social Proof — Credibility
    • Strong network — To be recognize, need to be an expert and have others share the message
  • We discussed the goals Dorie set from her first time on the show (2 years ago):
    • Double email list
    • Have a best selling book
    • Get a girlfriend
  • The importance of joint ventures
  • Why Dorie wants to become an Italian citizen
  • “The thing that gives you courage is the market rate” — “No one is a competitor”
  • “When someone asks you your fee, find the number that makes you scared and then add 10%”
  • Doing TEDx Switzerland
  • How to build online courses:
    • Surveyed audience — 1,200 responses
    • Pilot course at discounted rate ($500)
    • Final course ($2,000) — Premium content, premium price
    • Total cost — $1,200 (had 150 students paid in full)
    • Video module type courses are lower cost and not as much engagement
    • The $2,000 course has regular follow up and conversations with Dorie in addition to the video work.  Interaction with others in a Facebook group chat as well. — It has 40+ hours of content created for it… And webinars

“When deciding what to charge, think of the number that makes you scared… And add 10%.”

Social Media:

More Learning:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 216: Jim Collins — How To Go From Good To Great

Episode 179: How To Sustain Excellence – The Best Answers From 178 Questions

Episode 107: Simon Sinek – Leadership: It Starts With Why

Episode edited by the great J Scott Donnell

The Learning Leader Show is supported by Callaway Golf. We have partnered to give away The #1 selling Driver in 2017.  The Callaway GBB Epic Driver.  This club is valued at $499 and we are giving one away to a loyal listener of the show.  To enter the drawing: Tweet (or post on Instagram) a favorite leadership quote from an episode of The Learning Leader Show and tag/@ me on Twitter or Instagram

 

CONTINUE

Episode 229: Henry Cloud – “Be So Good They Can’t Ignore You”

Episode 229: Henry Cloud – “Be So Good They Can’t Ignore You”

Dr. Henry Cloud is a New York Times bestselling author, and his books have sold over 10 million copies. His leadership book, Integrity, was dubbed by the New York Times as “the best book in the bunch.” In 2011, Necessary Endings was called “the most important book you read all year.” His book “Boundaries For Leaders” was named by CEO Reads in the top five leadership books of its year. Dr. Cloud’s work has been featured and reviewed by the New York Times, Wall Street Journal, Boston Globe, Publisher’s Weekly, Los Angeles Times, and many other publications. Success Magazine named Dr. Cloud in the top 25 of 2014’s most influential leaders in personal growth and development. He is a frequent contributor to CNN, Fox News Channel, and other national media outlets. This is Henry’s second time joining me on The Learning Leader Show.  He originally was on episode #50. You can listen to that HERE.

Henry is an acclaimed leadership expert, psychologist, and best-selling author. He draws on his extensive experience in business, leadership consulting, and clinical psychology, to impart practical and effective advice for improving leadership skills and business performance.

Episode 229: Henry Cloud – “Be So Good They Can’t Ignore You”

Subscribe on iTunes  or Stitcher Radio

The Learning Leader Show

“If you’re a leader, you will get what you create or what you allow.”

Show Notes:

  • Henry constantly striving to do more… Why?
    • “I’m a practitioner, need to continue doing the work”
  • Advice to “normal” people who have a 9-5 job. Henry was willing to start with very little money, but grew into his passion slowly and kept at it.
  • Inflection points — My football career.  Henry’s gradual growth. Critical mass moments — Henry did leadership coaching and consulting from day 1.
  • “You have to love what you do.”
  • “You have to get moving.”
  • “My first book Integrity was written based on my teaching for 15 years.”
  • Boundaries — A simple, yet profound concept – A property line: This is you
  • “In relationships, people put pressure on us”
  • Leaders are “ridiculously in charge”  — “If you’re leading it, you’re in charge”
  • “If you’re a leader, you will get what you create or what you allow”
  • 3 Keys to Executive Success (Executive Functions Of The Brain):
    • Attend to most important/what’s relevant — Need to name the priority — Boundary of Attention
    • No multi-tasking. Your brain CANNOT do this — Inhibit everything else
    •  Working memory – Must be a flow to it
  • Advice for listeners who have a bad boss?
    • Don’t fret, we’ve all been there
    • Create your own culture, do lunch and learns, build what you want within the situation
  • Vision Statement — Get so good they will say, “What are they doing?” How do we grow? How can we do that?”
    • Perform, develop leaders in your own corner of the world/buisness
  • “Be So Good They Can’t Ignore You”
  • “They work their butt off”

“Boundaries are personal property lines that define who you are and who you are not.”

Social Media:

More Learning:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 216: Jim Collins — How To Go From Good To Great

Episode 179: How To Sustain Excellence – The Best Answers From 178 Questions

Episode 107: Simon Sinek – Leadership: It Starts With Why

Episode edited by the great J Scott Donnell

The Learning Leader Show is supported by Callaway Golf. We have partnered to give away The #1 selling Driver in 2017.  The Callaway GBB Epic Driver.  This club is valued at $499 and we are giving one away to a loyal listener of the show.  To enter the drawing: Tweet (or post on Instagram) a favorite leadership quote from an episode of The Learning Leader Show and tag/@ me on Twitter or Instagram.

“Boundaries are personal property lines that define who you are and who you are not.”

CONTINUE

Episode 228: Renee Mauborgne – How To Make Competition Irrelevant (Blue Ocean Strategy)

Episode 228: Renee Mauborgne – How To Make Competition Irrelevant (Blue Ocean Strategy)

Renee Mauborgne is the co-author of the global bestseller Blue Ocean Strategy and the just released, indispensable follow-up, BLUE OCEAN SHIFT: Beyond Competing – Proven Steps to Inspire Confidence and Seize New GrowthBLUE OCEAN SHIFT is a New York Times, Wall Street Journal, and USA Today Bestseller, and an International Bestseller. Her book Blue Ocean Strategy has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.

She served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms. She is also a Fellow of the World Economic Forum. Renee is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. She is the highest placed woman ever on Thinkers50.

Episode 228: Renee Mauborgne – How To Make Competition Irrelevant (Blue Ocean Strategy)

Subscribe on iTunes  or Stitcher Radio

The Learning Leader Show

“If you’re going to look at other people, you’re going to look like other people.”

Show Notes:

  • Common Themes of Leaders who Sustain Excellence:
    • Not focused on competing with others
      • They create their own space, independent point of view
    • Always interested in learning. Focused on pieces of information
      • Insatiable curiosity, high level learner, a note taker
    • Enormous propensity for hard work
      • Smart people don’t look for short cuts
    • Willing to reinvent self if needed
  • How to not compare yourself to others?
    • “Focus on  delivering a leap in value — they will come to you.”
    • “I don’t look at social media. I look at how creative people are.”
    • “We are all far more creative than we think we are”
    • “If you’re going to look at other people, you’re going to look like other people”
  • Blue Ocean Strategy – What is it?
    • Most companies focus on existing conditions, red oceans, bloody, with sharks
    • Blue ocean companies/people “don’t focus on competing, they focus on creating”
  • How can this help someone with a side hustle? Or someone who wants to create a side hustle?
    • Don’t go into red oceans – don’t do what everyone else does – Create your own distinctive space
      • “It’s not about market competing, it’s about market creating”
  • When people talk about startups, they think “disrupt” — Renee prefers “non disruptive creation”
    • Tony Robbins didn’t disrupt anything. He created a new market (life coaching). He helped create a $2B market
    • The idea of David killing Goliath is romantic but it doesn’t typically work that way
  • New industry recently created — Viagra, Sesame Street, Coaching to get into MBA school, YouTube stylist, Bumble
  • Growth model
    • Solve a new problem (ie. Cyber Security)
    • Redefine the problem the industry focuses on — Cirque du Soleil — “Circus and theatre”
    • AirBnB
  • Expand the opportunity scope
    • “Are there patterns that allow them to be linked”
    • “Creation is not a black box”
  • Elon Musk and Jeff Bezos look to deliver overwhelming value, they do not compete

“It’s not about market competing. It’s about market creating.”

Social Media:

More Learning:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 216: Jim Collins — How To Go From Good To Great

Episode 179: How To Sustain Excellence – The Best Answers From 178 Questions

Episode 107: Simon Sinek – Leadership: It Starts With Why

Episode edited by the great J Scott Donnell

The Learning Leader Show is supported by Callaway Golf. We have partnered to give away The #1 selling Driver in 2017.  The Callaway GBB Epic Driver.  This club is valued at $499 and we are giving one away to a loyal listener of the show.  To enter the drawing: Tweet (or post on Instagram) a favorite leadership quote from an episode of The Learning Leader Show and tag/@ me on Twitter or Instagram.

CONTINUE

Episode 227: Jeff Goins – How To Be A Thriving Artist (Real Artists Don’t Starve)

Episode 227: Jeff Goins – How To Be A Thriving Artist (Real Artists Don’t Starve)

Jeff Goins is a writer, keynote speaker, and award-winning blogger with a reputation for challenging the status quo. He is the best-selling author of five books, including Real Artists Don’t Starve, and The Art of Work, which landed on the best­ seller lists of USA Today, Publisher’s Weekly, and the Washington Post. His website Goinswriter.com is visited by millions of people every year. Jeff was previously on The Learning Leader Show Episode #028

Episode 227: Jeff Goins – How To Be A Thriving Artist (Real Artists Don’t Starve)

Subscribe on iTunes  or Stitcher Radio

The Learning Leader Show

What does it take to stand out? “Show UP, Do the Work, and most importantly: FOLLOW UP. Nobody does this.”

Show Notes:

  • Real Artists don’t starve
  • Starving artist vs. Thriving artist
  • The myth of the starving artist
  • Why Michelangelo was a thriving (rich) artist
  • “Do you really have to starve to be an artist?” — No
  • You aren’t born an artist (or a Leader) — It’s a result of the choices you make. The human brain is malleable. A person can learn and master a craft.
  • “Leaders are made. Artists are made.”
  • The story of John Grisham — A lawyer who wrote novels on the side.
    • He wrote one page a day for years… And then he had a novel
  • You can gradually re-create yourself
  • Wake up a little earlier every day and do the work. Make it a habit
    • Change happens slowly
  • The way we talk about it is not actually the way we do it.
  • We do not need to take a giant risk. When we look at the facts, we can take measured risks
  • 2 Resources at The University of Wisconsin — A study of 5,000 entrepreneurs
    • The Two Types
      • Burn The Boats — 33% more likely to fail
      • Side Hustlers — People who didn’t initially go “All In” statistically were more likely to succeed
      • It took Jeff two years to quit his job. He built one year of runway
  • The rule of apprenticeship — Ryan Holiday – Be an Anteambulo. Clear the path for others
  • A “master piece” came from the time of Michaelangelo
  • What it takes to stand out — Show up, do the work, FOLLOW UP (nobody does this), show what you’ve learned, help others
  • Jeff has lunch every Wednesday with a mentee — Rarely do they follow up. Do this.
    • “The best thing you can do is take notes, and follow up. Put it into action.”
  • Jeff was/is mentored by Michael Hyatt — He followed up constantly
  • How do you do X? “It’s easy to talk about stuff, it’s hard to do it.”
  • “If you’re teachable, it puts you in a class of people that sits apart.”
  • Do not work for free — The rule of value
    • Charging brings dignity to the work
    • “Working for free is often not the opportunity we think it is”

“Leaders are made. Artists are made.” — “You aren’t born an artist.”

Social Media:

More Learning:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 216: Jim Collins — How To Go From Good To Great

Episode 179: How To Sustain Excellence – The Best Answers From 178 Questions

Episode 107: Simon Sinek – Leadership: It Starts With Why

Episode edited by the great J Scott Donnell

The Learning Leader Show is supported by Callaway Golf. We have partnered to give away The #1 selling Driver in 2017.  The Callaway GBB Epic Driver.  This club is valued at $499 and we are giving one away to a loyal listener of the show.  To enter the drawing: Tweet (or post on Instagram) a favorite leadership quote from an episode of The Learning Leader Show and tag/@ me on Twitter or Instagram.

CONTINUE

Episode 226: Steve Wojciechowski – How To Win Every Day

Episode 226: Steve Wojciechowski – How To Win Every Day

Steve Wojciechowski is the head basketball coach at Marquette University. He has has enjoyed a wealth of success in collegiate basketball as both a player and a coach. Wojo has established his “Win Every Day” philosophy as the foundation for the Marquette program. Wojciechowski also served as court coach and scout for the USA Basketball Men’s National Team. He helped lead on-court duties as well as game preparation from 2006-12, including the program’s gold-medal performance at the 2008 Beijing Olympics and 2012 London Olympics. The Olympic teams included NBA greats such as Marquette alumnus Dwyane Wade, Kobe Bryant and LeBron James.

As a player, Wojciechowski (“Wojo”) was named the top defensive player in the country his senior year, a two-time All-ACC choice and honorable mention Associated Press All-America. He appeared in 128 career games for the Blue Devils and earned 88 starting assignments.

Episode 226: Steve Wojciechowski – How To Win Every Day

Subscribe on iTunes  or Stitcher Radio

The Learning Leader Show

“My greatest edge was that I didn’t think I had an edge.”

Show Notes:

  • Sustained Excellence. Common Themes of Leaders who Sustain Excellence:
    • Passion – A fire to pursue their “why”
    • Discipline – Daily habits, routines, rituals to be best every day
      • Coach K — Sit down and analyze after every single game to improve
    • Great Learners – Hungry learner. How to do it better?
  • WIN Everyday – daily process to pursue excellence in every way. Basketball is a vehicle for that (for Steve)
  • Develop trust – “Not always done quickly, but definitely done intentionally. Must be consistent, you must do what you say you will do”
  • Wojo’s Dad’s hard hat — It’s hanging up at his house as a reminder of what hard work looks like
    • “The first great team I was on was the Wojciechowski team. My dad was a longshoreman. Did hard work and hard labor.”
  • Going to Jesse Itzler and Sara Blakely’s retreat. A 90 yard hill, 40% grade… An endurance race
    • Growth – Getting outside of your comfort zone
  • “As a long time listener of your show, I marvel at your guests”
  • “My greatest edge was that I didn’t think I had an edge”
  • Why it was important to be teamed with Russians and other international players who didn’t speak English at a high school all star camp
  • Coach Krzyzewski (Coach K)’s reason for excellence:
    • Ability to build relationships with players as people
      • Incredible communication skills
      • Intentionally taking time to build relationships
    • Preparation – Disciplined preparation
      • Habits, routines
      • “His preparation on a daily basis is championship level”
  • How has Coach K showed Level 5 leadership to help his assistant coaches be great when they earn their own head coaching job?
    • “He allows coaches to take ownership – He pushed them and allowed them to have a voice. On the job learning”
  • Culture
    • Start with your value system: What do you believe in? How do you build it?
  • Wojo’s Stated Values:
    • Pursuing excellence – WIN every day
    • Being Selfless
    • Being Accountable – “Do what you say you’re going to do”
    • Being Relentlessly competitive
    • Discipline – Do what need to do at the time it needs to be done
  • How is it coaching millennials?
    • There is a lot of noise. Continuous feedback loop. Need to be constantly engaged. But kids still want the same things… They want to grow, want discipline, be part of something special… Something bigger than them
    • How to communicate with young people?
      • Social media: Must use it, need to be there
      • Spend most time face to face with them
  • Typical day?
    • Be intentional about how allocate time
    • Plan ahead — Must cover what’s most important. Must prioritize
    • Control own energy – Track sleep and work out daily
    • Set weekly goals (write them down) for face to face interactions, time to learn/read/podcast listening, time with family/friends. Carry a book to help keep track
      • “Sometimes I fail, sometimes I crush it”
  • Read The Compound Effect by Darren Hardy
  • Read Legacy
  • Learning Leader – I was first turned on to the show because of the title.
    • Kobe Bryant, LeBron James, Kevin Durant – “Their ability to learn was what I was impressed with most about them. LeBron remembered everything you said.”

“Their ability to learn was what I was impressed with most. LeBron remembered everything you said.” — Wojo discussing his time coaching Kobe Bryant, LeBron James, and Kevin Durant as a USA Basketball coach

Social Media:

More Learning:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 216: Jim Collins — How To Go From Good To Great

Episode 179: How To Sustain Excellence – The Best Answers From 178 Questions

Episode 107: Simon Sinek – Leadership: It Starts With Why

Episode edited by the great J Scott Donnell

The Learning Leader Show is supported by Callaway Golf. We have partnered to give away The #1 selling Driver in 2017.  The Callaway GBB Epic Driver.  This club is valued at $499 and we are giving one away to a loyal listener of the show.  To enter the drawing: Tweet (or post on Instagram) a favorite leadership quote from an episode of The Learning Leader Show and tag/@ me on Twitter or Instagram.

CONTINUE